DESCRIPTION: From major beauty brands investing in augmented reality to an industry-wide push customized beauty products and experiences, technology-backed cosmetics brands will transform the sector in Meanwhile, clean beauty products entered the mainstream with beauty becoming increasingly associated with health and wellness. Despite
Beauty industry facial difficult retail environment, beauty is thriving and the number of brands in the space is exploding.
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Cosmetics insiders share little-known secrets behind the products you're putting on your face. 8 Jun Jessica Jin, beauty and personal care associate director at Mintel, explained, “ The success of online channels has contributed to the growth of China's beauty and personal care market, and these portals will continue to bring momentum to the wider industry, and especially, the facial masks category in the. 14 Feb But when it comes to the beauty industry, how toxic are certain products? While there are some ingredients that are a legitimate cause for concern, your favorite facial cleanser isn't going to cause disease or kill you. What's perhaps most troubling is that companies prey on consumers with toxic terminology.
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Without staying alert and careful, a visit to a Hong Kong beauty parlour may result in a bill 10 times more than what was advertised, for procedures promising exaggerated results bordering on the magical.
The Post sent reporters to beauty clinics across the city and while some turned to be honest and legitimate Beauty industry facial had shady practices, such as persuading customers to purchase extra procedures without a proper price list on paper, as well as introducing slimming treatments with guaranteed results in just two sessions. At one outlet on Hong Kong Island, offering a trial facial peel treatment, the reporter was repeatedly urged by promoter to spend more on other products.
When the reporter told her she would go home and think about taking up the package, the employee said: What
Beauty industry facial a package of five treatments?
After a minute back and forth that led nowhere, the promoter finally relented, charging only for the one-off facial treatment that day. Aggressive and non-transparent sales tactics were not the only bane of customers. A dazzling array of cosmetic procedures promising results without any clear scientific basis is sometimes served up, confusing unsuspecting clients.
At a beauty chain in Mong Kok, one member of staff touted a vagina tightening therapy to a Post reporter, claiming its usefulness for women who have given birth. The employee was unable to explain the science behind the treatment. On another occasion, at a Causeway Bay beauty chain, a Post reporter came across a shop offering a slimming procedure that could destroy fat cells by freezing them using a special machine.
Dr Kwan Kin-hung, a plastic surgeon, said some machines used by beauty parlours did have scientific backing, but their functions were exaggerated as part of sales tactics. He advised consumers to visit parlours with a better reputation and get assessed by doctors before receiving any risky beauty procedures. Skip to main content.
The Post visits parlours in the city to experience how some businesses operate. Thursday, 14 December,1: Friday, 15 December,4: Related topics Health and wellness.
More on this story. You are signed up. We think you'd also like. Thank you You are on the list. This article appeared in the South China Morning Post print edition as: Beauty staff use the hard sell to
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Come again? makes a man beautiful? For centuries, scholars debated i beg your pardon? comprises of attraction and how in the direction of measure beauty appear in a standardized, reproducible way. Over the past few decades, scholars tried on the way to quantify facial strength with the advancements of computer expertise and artificial poop. The next difficulty becomes: Can contraption learning and AI understand beauty? After that more importantly, canister machines make us more beautiful?
Headed for answer these splendour questions, consider the following three topics: There are uncountable companies and organizations that already coalesce machine learning, rich learning, and AI into their asset solutions.
Here are my favourite mundane AI applications feature in the beauty industry:.
Modern beauty industry marketing strategies were established by women and men from modest and lowly backgrounds. They were door-to-door sales people, wig makers, and chemists who grew their empires during a period of changing attitudes on beauty and women's role in public but not skilled marketers. Rather, it capitalized on patterns of women's social life -- their old customs of visiting, conversation, and religious observance, as well as their new presence in shops, clubs, and theaters.
The normal distribution methods were unavailable. For others in this list, they changed the way beauty products are positioned. She wanted to capitalize on the increasing acceptance of mass market advertising in the cosmetics industry. So she scraped together every cent she had and approached BBDO to create a cosmetic campaign. It was -- and still many of its products are -- fragrance free and hypoallergenic though what these claims really mean are debatable.
The genius marketing ploy though was about more than its product ingredients. The industry was becoming more and more regulated. But there was nothing stopping the brand from alluding to science. Clinique employees, who wear white medical jackets, are known as consultants. And Irving Penn, a famous fashion photographer, created the brand's iconic visual style of advertising the cosmetic product, not fresh-faced models.
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Whats WRONG WITH ME?27 Feb That's why I brainstormed a few AI ideas to help you get started in the beauty industry: Provide women with insights related to their skin; Show women makeup ideas by analyzing colour, style and other people's similar facial attributes; Help women virtually try on makeup using their own face; Analyze. 4 Mar Learn how the beauty industry got its start and the tactics they used to sell cosmetics..
Past staying alert and careful, a visit to a Hong Kong beauty parlour may result dressed in a bill 10 times new than what was advertised, quest of procedures promising exaggerated results nearby on the magical. The Promulgate sent reporters to beauty clinics across the city and whereas some turned out to be honest and legitimate others had shady practices, such as persuading customers to purchase extra procedures without a proper price bibliography on paper, as well what introducing slimming treatments with cast-iron results in just two sessions.
At one outlet on Hong Kong Island, offering a contest facial peel treatment, the correspondent was repeatedly urged by a promoter to spend more never-endingly other products. When the commentator told her she would tackle home and think about compelling up the package, the member of staff said: What about a carton of five treatments? After a minute back and forth so as to led nowhere, the promoter in the end relented, charging only for the one-off facial treatment that generation.
Aggressive and non-transparent sales plan were not the only annoyance of customers. A dazzling group of cosmetic procedures promising results without any clear scientific footing is sometimes served up, perplexing unsuspecting clients. At a benefit chain in Mong Kok, individual member of staff touted a vagina tightening therapy to a Post reporter, claiming its gain for women who have liable birth. The employee was powerless to explain the science at the rear of the treatment.
On another ceremony, at a Causeway Bay prettiness chain, a Post reporter came across a shop offering a slimming procedure that could pull down fat cells by freezing them using a special machine.
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